BUSINESS COMMUNICATION: PROCESS AND ... - Test Bank

Instructor's Manual for Business Communication: Process & Product, 5th
Edition
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|Australia |D.F.Mexico | | Contents
Introduction Letter From Author 3
Business Communication: Process and Product, 5e, Short Table of Contents
4
Instructional Ancillaries and Resources and 5
Course Objectives
What's New in Business Communication: Process and Product, 5e
10 Part I Course Planning Ideas A Potpourri of Teaching and Classroom Management Ideas 19
Possible Class Schedules 22
10-Week Course 22
11-Week Course 23
14-Week Course 23
16-Week Course - Employment Communication 24
16-Week Course - Oral Reports 25
Sample Syllabus 27
Using the Chapter-Opening Case Studies 32
Choosing End-of-Chapter Activities 32
Documents for Analysis 33
Classroom Etiquette: An Instructor's Expectations 34
Evaluating Writing Assignments 35
Revision 35
Correction Symbols and Comments 35
Six Evaluation Methods 36
Assigned-Weights Method 36
Dual-Criteria Method 36
Check-Mark Method 37
O, 1, 2 Holistic Method 37
Contract Method 38
Workplace-Based Method 39
Template for Grading Writing Assignments 40
Evaluating Oral Presentations 42
Strategies for Reducing Plagiarism 44
Including Grammar in the Business Communication Course 45
Your Personal Language Trainer 45
Trainer Content 45
Diagnostic Test and Language Profile 46
Three-Step Workouts to Build Skills 46
Competent Language Usage Essentials (C.L.U.E.) 46
How to Use C.L.U.E. 46
Spell Right! and Speak Right! 47
C.L.U.E. Diagnostic Test Form A 48
C.L.U.E. Diagnostic Test Form B 50
C.L.U.E. Diagnostic Test Form C 52
Answers to C.L.U.E. Diagnostic Tests 54
C.L.U.E. Diagnostic Test Form A Sentence Revision Key 55
C.L.U.E. Diagnostic Test Form B Sentence Revision Key 56
C.L.U.E. Diagnostic Test Form C Sentence Revision Key 57
Video Discussion Guide 59
Video Library 1: Career Success Starts With Communication Foundations
60
Video Library 2: Erasing Stereotypes: Zubi Advertising 61
Video Library 1: Guffey's 3-x-3 Writing Process Develops Fluent
Workplace Skills 63
Video Library 1: Smart E-Mails and Memos Advance Your Career
64
Video Library 2: Learning and Communication: A Study of Yahoo!
65
Video Library 2: Social Responsibility and Communication: Ben &
Jerry's 67
Video Library 2: Routine Business Letters: MeetingsAmerica
70
Video Library 2: Persuasion and Profitability: World Gym
72
Video Library 2: Negative News: DawnSign Press 75
Video Library 1: Effective On-the-Job Oral Presentations
77
Video Library 1: Sharpening Your Interview Skills 78
Demonstrated Leadership Assessment 79
Collaboration and Team Work 80
Advantages and Disadvantages 80
Collaborative Assignments 81
Group Formation 83
Group Preparation Activities 84
Analytical Report Group Activities 85
Group Performance Evaluation 86
References 87
Peer Evaluation Form 89
Improving Listening Skills: Methods, Activities, Evaluations, and Resources
90
Introduction 90
Creating a Positive, Proactive Listening Classroom in Business
Communication 90
Keys to Effective Listening 91
Learning Objectives of the Activities 92
Activities 92
Two Evaluations 98
Bibliography and Resources 101
Procedures for Teaching Formal Reports 102
Preliminaries 102
In-Class Assignments and Discussion 103
Business Report Topics 107
Accounting 107
Finance 108
Human Resources 109
Marketing 112
Information Systems 114
Management 116
General Business/Education/Campus Issues 117
Transparency Packet Description 120
Transparency Packet Contents 122 Part II Chapter Teaching Suggestions and Resources Chapter 1 Communicating at Work 131
Focus/Overview 131
Chapter 1 Outline 131
Lecture Enrichment 133
Transparency Masters and Acetates 133
Topic Emphasis 133
Chapter Presentation Suggestions 135
The Technology Link 136
Answers to Chapter Review Questions 136
Critical Thinking 140
Communication in Process: Procter & Gamble 143
Critical Thinking 143
Process in Progress: Procter & Gamble Revisited 144
Critical Thinking 144
Process to Product: Applying Your Skills at Procter & Gamble
145
Career Coach Discussion Material 146
Activities 146
Video Resources 154
Chapter 2 Communicating in Small Groups and Teams 155
Focus/Overview 155
Chapter 2 Outline 155
Lecture Enrichment 157
Transparency Masters and Ac