School of Business Administration Turiba - aiknc

School of Business Administration Turiba
Faculty of Public Relations Accreditation papers
2nd level higher professional
educational study programme
PUBLIC RELATIONS
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Riga 2004
School of Business Administration Turiba is submitting for
ACCREDITATION
2nd LEVEL PROFESSIONAL HIGHER EDUCATIONAL STUDY PROGRAMME
PUBLIC RELATIONS |The title of the programme: |Professional higher educational study|
| |programme "Public relations" |
|Educational classification code: |4234202 |
|Duration of the study programme: |4 years, 160 credits |
| |4,3 years, 160 credits |
|Enrolment requirements: |Secondary education |
|Degree awarded: |Professional bachelors' degree in |
| |social management |
|Qualification: |Public relations manager |
|Name of the higher educational |School of Business Administration |
|establishment: |Turiba Ltd. |
|Place of implementation of the |School of Business Administration |
|programme: |Turiba, Graudu Street 68, Riga, LV |
| |-1058 |
|Form of Studies: |Full time studies, Part time studies.|
|Educational Institution No.: |No 3343800213 |
|Legal Address: |Graudu Street 68, Riga, LV -1058 |
|Founders: |SIA "Birznieka biznesa centrs" |
| |LKCS Tur?ba |
| |SIA "AVE ASTRA" |
|Financing: |Self-financed |
|Total number of Students: |4817 |
|Telephone: |7622551, 7619008 |
|Fax: |7619152 |
|E-mail address: |turiba@turiba.lv; |
| |Andris.Petersons@turiba.lv |
|Person authorized for completing |Dean of Faculty of public relations |
|accreditation formalities: |A.P?tersons | Contents
1. Resolution of the Senate - the administrative and decision-making
institution on the implementation of the study programme. 4
2. Licence 5
3. Document certifying the provision for continuation of higher studies
in a different study programme or the same programme at a different
educational institution in case of liquidation of the aforesaid study
programme. 7
4. Overview of the Study Programme 8
5. Advertising and informative support for the programme 12
6. The Assessment of the perspectives of the study programme from the
Latvian state point of view 13
6.1. The compliance of the study programme to professional standards
13
6.2. The Survey of Employers and the Results 16
7. Evaluation of the study programme 21
7.1. The Aims and Tasks of the study programme 21
7.2. Organization of Study programme 21
7.3. Practical implementation of the study programme 24
7.3.1. Methodology of Studies. 24
7.3.2. The Form of Studies 25
7.3.3. Research work carried out by Academic Personnel 26
7.3.4. Research work topics for students 27
7.4. Methods of evaluation and Grounds for their choice 28
7.5. The Students of the programme 29
7.5.1. The number of students and the dynamics 29
7.5.2. Number of students matriculated 30
7.5.3. Analysis of the students' survey 31
7.5.4. The involvement of the students in the improvement of the study
programme 33
7.6. The academic personnel involved in the study process 33
7.6.1. The Number of academic personnel 34
7.6.2. Scientific research by academic personnel, qualification 35
7.6.3. Books published by academic personnel involved in public
relations 35
7.6.4. Academic personnel training and improvement policy 35
7.7. Financial sources and provision of infrastructure 37
7.8. External Relations 38
7.8.1. Relations with potential employers 40
7.8.2. Comparison with similar programmes abroad 41
7.8.2.1. Comparison with similar study programme in Latvia 41
7.8.2.2. Comparison with similar study programmes in European
Unions Institutions 45
8. Plans for development of study programme 48
8.1. Plan of development 48
8.2. Measures for implementing the plan 48
9. Appendices:
1. Minutes of the Senate sitting.
2. Authorization to conduct the process of accreditation.
3. Profit and loss statement of School of Business Administration Turiba
for the financial year 2002/2003.
4. Cooperation treaty with International Higher School of Practical
Psychology and Vidzeme University College.
5. Diploma and its supplement.
6. Description of study courses.
7. Programme "Public relations" and advertising times and media used by
School of Business Administration Turiba.
8. Professional standards.
9. List of enterprises surveyed.
10. References for the programme "Public relations".
11. Programme of Practice for 1st, 2nd and 3rd study courses.
12. Cooperation treaties.
13. CVs of academic personnel.
14. Recommended diploma topics.
15. Library resources on public relations at School of Business
Administration Turiba.
16. Study Regulations.
17. Examination Regulations.
18. Regulations on the compilation and defence of academic papers.
19. Formatting requirements for tasks to be carried out independently.
20. Enrolment Regulations for 2004/2005.
21. Regulations on the Senate.
22. List of Teaching Staff.
23. List of Publications by Teaching Staff.
24. Self-evaluation by the Faculty of public relations for 2003/2004. 1. Resolution of the Senate - the administrative and decision-making
institution on the implementation of the study programme. The 2nd level professional higher educational study programme "Public
relations" was approved by the Senate of School of Business Administration
Turiba on 22nd January 2003.
(Refer to Appendix 1 for the minutes of the respective Senate sitting.
Refer to Appendix 2 for the authorization to complete accreditation
formalities.)
2. Licence
3. Document certifying the provision for continuation of higher studies
in a different study programme or the same programme at a different
educational institution in case of liquidation of the aforesaid study
programme. The Satversme (constitution) of School of Business Administration
Turiba (hereinafter- SBAT) states " School of Business Administration
Turiba guarantees with all its assets that it would provide students the
opportunity for continuation of higher studies in a different study
programme or the same programme at a different educational institution in
case of liquidation of the aforesaid study programme."
The guarantee should be considered from two aspects - First of all,
the stability of the SBAT (quality of the study process, provision of
adequate teaching staff, financial stability, possibility of development
and enhancement etc.) and secondly the compatibility of the aforesaid
programme with other similar programmes (possibility of continuation of
studies in case of liquidation of the programme).
Firstly SBAT has been in operation since 1994. The turnover and profit
of SBAT has increased year by year (refer to Appendix 3 for SBATs'
financial statement and profit and loss statement for 2002/2003). Analysing
the financial stability and proper organization of operations, it should be
stated that there is no threat of liquidation in the near future.
The number of students and teaching staff has been on the rise year by
year and the number of academic staff has stabilized. More than 70% of the
pedagogical workload is performed by full time teaching staff.
SBAT provides the students with the study process for the current
study year as well for the whole duration of the programme. The study
contract concluded with the each individual student by the Rector on behalf
of SBAT states not rights and obligations of SBAT but also its liabilities.
Study contracts are concluded for each study year thereby allowing SBAT to
monitor the change in the number of students. The system of monthly payment
for studies is convenient for students allowing them to terminate studies
if they are not satisfied with the content and organization of studies
Secondly, students have the opportunity for continuation of their
studies in other higher educational institutions in case the study
programme is liquidated as the programme "Public relations" proposed for
accreditation is similar in structure and content to that implemented by
Vidzeme University College and International Higher School of Practical
Psychology, Rigas' Stardi?a University, Baltic Russian Institute and the
University of Latvia, where students study communication advertising and
public relations. The faculty of public relations of SBAT