w - balaji institute of it & management

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

Course Structure and Detailed Syllabi (2014-15 onwards)
Master of Business Administration
MBA Semester - I
|S.|Course |Subject |Th |Lab/Stud|Credit|
| |code | | |y |s |
|No| | | | | |
|1.|14E00101|Management & Organizational | 4 |- | 4 |
| | |Behaviour | | | |
|2.|14E00102|Business Environment | 4 |- | 4 |
|3.|14E00103|Marketing Management | 4 |- | 4 |
|4.|14E00104|Financial Accounting for | 4 |- | 4 |
| | |Managers | | | |
|5.|14E00105|Business Statistics | 4 |- | 4 |
|6.|14E00106|Business Communication |2 |- |2 |
|7.|14E00107|Information Technology for |2 |- |2 |
| | |Managers | | | |
|8.|14E00108|Business Communication Lab |- |3 |2 |
|9.|14E00109|Information Technology for |- |3 |2 |
| | |Managers Lab | | | |
| | | |24 |6 | |
| | |Contact Periods/Week | | | |
| | |Total |30 |28 |





















MBA Semester - II
|S.|Course |Subject |Th |Lab/Stud|Credit|
| |code | | |y |s |
|No| | | | | |
|1.|14E00201|Human Resource Management | 4 |- | 4 |
|2.|14E00202|Managerial Economics | 4 |- | 4 |
|3.|14E00203|Business Research Methods | 4 |- | 4 |
|4.|14E00204|Financial Management | 4 |- | 4 |
|5.|14E00205|Operations Research | 4 |- | 4 |
|6.|14E00206|Operations Management | 4 |- | 4 |
|7.|14E00207|Management Information System| 2 |- |2 |
|8.|14E00208|Management Information System|- |3 |2 |
| | |Lab | | | |
|9.|14E00209|Communication Lab |- |3 |2 |
| | | Contact |26 |6 | |
| | |Periods/Week | | | |
| | |Total | |30 |
| | | |33 | |
















MBA Semester - III

|S. |Course |Subject |Th|Lab/Stud|Credit|
|No |code | | |y |s |
|1. |14E0030|Business Ethics and Corporate | 4|- | 4 |
| |1 |Governance | | | |
|2. |14E0030|Legal Aspects of Business | 4|- | 4 |
| |2 | | | | |
|3. |14E0030|Entrepreneurship Development | 4|- | 4 |
| |3 | | | | |
|4. | |Elective I | 4|- | 4 |
| |14E0030|Management Control System | | | |
| |4 |Product and Brand Management | | | |
| |14E0030|Human Resource planning | | | |
| |5 |e-Business | | | |
| |14E0030| | | | |
| |6 | | | | |
| |14E0030| | | | |
| |7 | | | | |
|5. | |Elective II | 4|- | 4 |
| |14E0030|Financial Institutions, Markets| | | |
| |8 |and Services | | | |
| | |Customer Relationship | | | |
| |14E0030|Management | | | |
| |9 |Training and Development | | | |
| |14E0031|Supply Chain Management | | | |
| |0 | | | | |
| |14E0031| | | | |
| |1 | | | | |
|6. | |Elective III | 4|- | 4 |
| |14E0031|Investment and Portfolio | | | |
| |2 |Management | | | |
| |14E0031|Sales and Distribution | | | |
| |3 |Management | | | |
| |14E0031|Performance Management | | | |
| |4 |Enterprise Resource Planning | | | |
| |14E0031| | | | |
| |5 | | | | |
|7. | |Elective IV | 4|- | 4 |
| |14E0031|Risk Management and Insurance | | | |
| |6 |Advertising and sales Promotion| | | |
| |14E0031|Management | | | |
| |7 |Knowledge Management | | | |
| | |Data warehousing and Mining | | | |
| |14E0031| | | | |
| |8 | | | | |
| |14E0031| | | | |
| |9 | | | | |
|8. |14E0032|Business Simulation Lab | -|3 | 2 |
| |0 | | | | |
|9. |14E0032|Human Values and Professional |2 |- | |
| |1 |Ethics | | | |
| | | |30|3 | |
| | |Contact Periods/Week | | | |
| | |Total | 33|30 |





MBA Semester - IV

|S.|Course |Subject |Th |Lab/Stud|Credit|
| |code | | |y |s |
|No| | | | | |
|1.|14E0040|Strategic Management | 4 |- | 4 |
| |1 | | | | |
|2.|14E0040|Green Business Management | 4 |- | 4 |
| |2 | | | | |
|3.| |Elective V | 4 |- | 4 |
| |14E0040|Financial Derivatives | | | |
| |3 |Services Marketing | | | |
| |14E0040|Organization Development | | | |
| |4 |Data Communication and Network | | | |
| |14E0040|Analysis | | | |
| |5 | | | | |
| |14E0540| | | | |
| |6 | | | | |
|4.| |Elective VI | 4 |- | 4 |
| |14E0040|International Financial | | | |
| |7 |Management | | | |
| |14E0040|International Marketing | | | |
| |8 |Global Human Resource | | | |
| |14E0040|Management | | | |
| |9 |Corporate Information | | | |
| |14E0041|Management | | | |
| |0 | | | | |
|5.|14E0041|Seminar (Contemporary Issues on| - |- | 2 |
| |1 |Business) | |3 | |
|6.|14E0541|Project Work | - |- | 10 |
| |2 | | |12 | |
| | | |16 |- | |
| | |Contact Periods/Week | |15 | |
| | |total | |28 |
| | | |31 | |
















JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

MBA Semester - I Th C

4 4
(14E00101) MANAGEMENT & ORGANIZATIONAL BEHAVIOUR

Objective of the course is to give a basic perspective of
Management theories and Practices. This will form foundation to study other
functional areas of management and to provide the students with the
conceptual framework and the theories underlying Organisational Behaviour.

1. Role of Management - Concept - Significance - Functions - principles of
Management - Patterns of Management: Scientific - Behavioural - Systems -
Contingency
2. Decision Making & Controlling - Process - Techniques. Planning -
Process - Problems -- Making It Effective. Controlling - System of
Controlling - Controlling Techniques - Making Controlling Effective
3. Organisational Behaviour - Introduction to OB - Organizing Process -
Departmentation Types - Making Organizing Effective - Understanding
Individual Behaviour - Perception - Learning - Personality Types - Johari
window- Transactional Analysis
4. Group Dynamics & Motivation - Benefits of Groups - Types of Groups -
Group Formation and Development, Motivation - Concept of Motivation -
Motivational Theories of Maslow, Herzberg, David Mc Clelland, and Porter
and Lawler
5. Leadership and Organizational Culture and Climate: Leadership - Traits
Theory - Managerial Grid - Transactional Vs Transformational Leadership -
Qualities of good leader,
Change Management - Conflict Management

References:
. Organisational Behaviour, Stephen P. Robbins, Pearson Education.
. Organisatio